Client Success Stories

Data segmentation informs diversified marketing outreach

  • Arts & cultural institution in New York City

  • Attendance at the institution had declined in recent years, and the client wanted to perform intentional outreach to various audiences within their target market.

  • Performed a cluster analysis on survey data to identify distinct groups within the client’s target market.

  • With the data provided, the institution was able to develop individualized approaches to connect each group to increase admission, form long-lasting connections with the community, and create more access to arts and cultural events.

Community engagement leads to increased funding and impact

  • Education focused nonprofit organization

  • The nonprofit had a large one-time donor base, but very few of them donated again or were engaged in the organization’s work.

  • Analyized donor data, created an outreach plan, and met with donors to learn about why they donated. Used this information to strengthen the current donor community and reach new potential donors.

  • Donor retention increased by 30%. This combined with the new funder outreach plan doubled the organization’s overall budget.

Intentional strategic planning overcomes cross-cultural barriers to maximize impact

  • International anti-human trafficking NGO

  • NGO had received an influx of funding and work was starting to deviate from its original mission. Additionally, a multi-national staff resulted in cultural differences in how to operate the organization.

  • Partnered with the leadership team to develop cross-cultural sessions to form more meaningful team connections, create shared goals, identify communication challenges, and find mutual consensus on how to navigate through them.

  • Team successfully created their 5-year strategic plan together, and group dynamics positively improved because of shared cultural understanding.

Deep data analysis influences new product offerings

  • Music streaming platform

  • Client wanted to assess the viability of a very niche addition to their product offering to determine market potential and possible outside brand collaboration.

  • Analyzed extensive survey data to uncover distinct nuances between various groups within a surveyed sample of the client’s user base.

  • Client had a stronger understanding of how users would react to the new offering and customized their marketing approach to meet user needs.

Project management supports organizational design efforts

  • Consulting firm specializing in organizational design

  • Various organizations partnered with this firm to provide deep support and guidance during periods of change.

  • Served on the team to manage several components of the projects including survey development, stakeholder engagement interviews, client presentations, and deliverable preparation.

  • In collaboration with the firm, organizations were able to develop improved organizational models.